TEARS Marketing Manager

JOB DESCRIPTION: Marketing Manager

REPORTING TO: General Manager/Marketing Director

Location: Western Cape, Sunnydale

Education level: Diploma/Degree

Tier: Mid

Type: Permanent

Full-Time Position

Closing date for applications: 18 August 2023

Are you passionate about animals? Are you looking for a rewarding career that makes a difference? If you thrive under pressure and are keen to be on the frontline of animal rescue then you may be the right person to join TEARS Animal Rescue’s dynamic but small marketing team. We punch well above our weight, so you need to be an energetic self-starter.

Leading animal rescue, treatment, rehabilitation, and rehoming non-profit organisation, TEARS Animal Rescue seeks a Marketing Manager to lead our marketing team ~ which consists of a social media and events coordinator respectively.

The Marketing Manager is responsible for developing and delivering on TEARS’ annual marketing strategy, plan, and budget. This includes all B2C fundraising campaigns, adoption and marketing activities, B2C events, digital and social media strategy, Annual Reports, consumer marketing and media liaison, content production planning, and focusing on generating B2C income for TEARS; and meeting the marketing needs for all departments. The Marketing Manager is responsible for meeting all marketing income targets annually and managing the marketing calendar and team.

Please note that this is an agency mid-level role.

You should be socially media savvy, have excellent attention to detail, and be computer-literate with excellent writing and numeracy skills. Experience working in a marketing agency role or a fundraising environment is essential. Agency and non-profit experience is a distinct advantage.

To do this, you will:

 Drive the overall strategic marketing direction of TEARS in alignment with our goals and plans across the organization

 Develop and manage TEARS’ annual marketing strategy, plans, budget and oversee fundraising campaigns and events

 Manage and maintain the Marketing Calendar

 Achieve marketing goals and income targets set out each year ensuring that expenses are not exceeded

 Manage the marketing team effectively, ensuring staff are trained and deliver on their KPIs

 Plan and execute the TEARS on and offline campaigns

 Set up and manage a content and communication plan and calendar for the organisation

 Brief in and manage content production for use across TEARS communications, platforms and channels

 Ensure that TEARS staff and TEARS touchpoints are trained to promote TEARS programmes and activities

 Maintain and communicate regularly with and grow a list of marketing volunteers

 Build relationships and maintain a pool of volunteers to assist with marketing activities

 Manage, market and coordinate all TEARS B2C events and the events calendar

 Support the TEARS B2B events

 Manage the annual PR plan for TEARS raising the profile of TEARS in the public sector

 Develop publicity campaigns in support of fundraising projects and events

 Act as media liaison handling and responding to all public queries and complaints

 Manage the Digital Marketing on website content management, mailers and social media as well as digital ads

 Manage inboxes

 Track ROIs of campaigns and events

 Monthly report to the General Manager and quarterly to the Board of Directors


Bachelor’s degree or equivalent tertiary education in Marketing/PR/Sales

SA driver’s license and own vehicle

Own computer

Understanding of POPIA and data privacy management

CRM on an online CRM tool

Excel and excellent writing skills

Strong research and communication skills

Event Planning and organizing skills

Problem analysis and problem-solving

Excellent interpersonal skills

Excellent management skills

Knowledge of Adobe Suite, Trello, Microsoft Office Suite and Google Suite   

Channel marketing experience

Good attention to detail and strong time management and organisational skills

Comfortable working under pressure and to a deadline

Non-profit or animal/pet industry experience is a bonus

Send a covering letter and your CV to recruitment@tears.org.za

Closing date for applications: 18 August 2023

Send a covering letter and your CV to recruitment@tears.org.za
If you have not heard back from us within 14 days your application has not been successful.