14 November 2019
TEARS ANIMAL RESCUE ANNOUNCES ANNUAL FINANCIAL RESULTS
Cape Town ~ The TEARS Animal Rescue Board is pleased to report that the organisation has maintained a heallthy financial outlook for a second year in a row, reflecting a marginal profit at the end of its current financial year, thanks to its aggressive cost cutting strategy and revenue enhancement drive.
Says TEARS Animal Rescue General Manager, Lauren Carlyle, “ Our objective this year was to future-proof the organisation by developing alternative revenue streams and driving a sustained fundraising strategy. We’ve successfully professionalised TEARS’ retail shop POS, stock-taking and sale reporting systems and launched a new e-commerce website that allows the organisation to sell and deliver pet food and health products via online orders.”
Revenue earned matched the previous year’s level with a 10% increase in the sale of goods at TEARS Animal Rescue’s four charity shops, and an 11% decrease in donations and fundraising, respectively.
“In the medium term we aim to focus on the development of a member-led loyalty programme and branded merchandise line. With more streamlined and consistent marketing strategies in place, we’re thrilled to see a steady increase in the rehoming of cats and dogs, which means we have capacity to take-in more animals from the areas that we serve,” concludes Lauren.
Despite the many successes reflected in the 2019 financial year, the reality is that TEARS won’t be in a position to extend its primary healthcare and rescue footprint within the communities where the need is the greatest without seeing an increase in monthly giving contributions and corporate sponsorships in the New Year.
FOR MORE INFORMATION PLEASE CONTACT:
TEARS ANIMAL RESCUE General Manager
TEARS ANIMAL RESCUE Marketing Coorinator
TEARS is a Pro-Life, non-profit organization, established in 1999 (registered in terms of Section 18a of the Income Tax Act) whose core aim is to rescue, rehabilitate, treat and rehome lost, abandoned, abused and neglected animals, and to educate the communities within which we operate, in particular the children.
We strive to meet the needs of the low-income communities in the Southern Peninsula by:
- Providing free sterilisations, a mobile clinic, and subsidised medical support that includes vaccinations, deworming and parasite control
- Offering veterinary care for pets for almost any condition, illness or injury at a welfare rate.
We remain the only facility in the Cape Peninsula’s far-south that is available to help the hundreds of animals who need treatment each month for a variety of conditions, illnesses and injuries.
Our focus is on sterilisation to prevent unwanted animals from being born into a life of suffering, abuse and neglect and annually we sterilise in excess of 7 000 dogs, cats and rabbits. In addition we are one of the leading organisations in the compassionate sterilisation and management of the peninsula’s feral cat colonies through our Feral Cat Project. To date TEARS has homed in nearly 18,000 animals.