Marketing Manager

JOB DESCRIPTION: Marketing Manager

TEARS Animal Rescue is seeking a full-time Marketing Manager in Sunnydale, to lead our marketing team.

The Marketing Manager is responsible for developing and delivering on the TEARS’ annual marketing strategy, plan and budget. This includes all campaigns, marketing activities, B2C events, the TEARS Calendar, social media, digital marketing, Annual Report, media and PR, content production and all other marketing needs with a focus on generating income for TEARS and meeting the marketing needs for all departments. The Marketing Manager is responsible for meeting all marketing income targets annually and managing the marketing calendar and marketing team.

Please note this is an agency mid-level role.

You should have excellent attention to detail, be computer-literate with excellent writing and numeracy skills. Experience working in a marketing agency role or in a fundraising environment is essential. Non-profit experience is a distinct advantage.

The day-to-day role consists of:

  • Drive the overall strategic marketing direction of TEARS in alignment with our goals and plans across the organisation
  •  Develop and manage TEARS’ annual marketing strategy, plans, budget and timelines
  •  Manage and maintain the Marketing Calendar
  •  Achieve marketing goals and income targets set-out each year ensuring that expenses are not exceeded
  •  Manage the marketing team effectively, ensuring staff are trained and deliver on their KPIs
  •  Plan and execute the TEARS on and offline campaigns
  •  Set-up and manage a content and communication plan and calendar for the organisation
  •  Brief in and manage production of content to be used across TEARS communications, platforms and channels
  •  Ensure that TEARS staff and TEARS touchpoints are trained to promote TEARS programs and activities
  •  Maintain and communicate regularly with and grow a list of marketing volunteers
  •  Build relationships and maintain a pool of volunteers to assist with marketing activities
  •  Manage, market and coordinate all TEARS B2C events and the events calendar
  •  Support the TEARS B2B events
  •  Manage the annual PR plan for TEARS raising the profile of TEARS amongst the community at large
  •  Develop publicity campaigns in support of projects and events
  •  Act as media liaison handling and responding to all public queries and complaints
  •  Manage the Digital Marketing on website content management, mailers and social media as well as digital ads
  •  Manage inboxes
  •  Track ROIs of campaigns and events
  •  Report quarterly to the Board of Directors


  • Bachelor’s degree or equivalent tertiary education in Marketing/PR/Sales
  •  SA driver’s license and own vehicle
  •  Own computer
  •  Understanding of POPIA and data privacy management
  •  Information management on an online CRM tool
  •  Excel and excellent writing skills
  •  Strong research and communication skills
  •  Event Planning and organizing skills
  •  Problem analysis and problem solving
  •  Excellent interpersonal skills
  •  Excellent management skills
  •  Knowledge of Adobe Suite, Trello, Microsoft Office Suite and Google Suite
  •  Self-starter and problem-solver
  •  Channel marketing experience
  •  Good attention to detail and strong time management and organisational skills
  •  Comfortable working under pressure and to deadline
  •  Non-profit or animal/pet industry experience is a bonus

Send a covering letter and your CV to

Closing date for applications: 31 March 2023

If you have not heard back from us within 14 days your application has not been successful.